Making day to day life easier for men
ThreadLab is creating the most convenient and customer-friendly clothing service available to man. Clothing should fit the first time you try it on. Finding new clothing that makes you look and feel great should be easy. We are using technology to solve these problems and make your life easier.
Early in 2008, while getting his MBA at NYU Stern, Will wrote the business plan for ThreadLab and pitched the concept to a few professors.
In 2011, we watched the subscription shopping and online personal shopping markets evolve with companies like ShoeDazzle, BirchBox, and Trunk Club gaining significant traction.
In 2012, we began testing the existing online and in-store personal shopping services and saw there still was no affordable, low-touch shopping solution.
To reinvent men’s clothing shopping, in 2013, we built a team that didn’t come from retail—a team that was not founded in the fashion world—a team with a clean perspective.
We studied the tedious process of shopping, broke it down, and are making it more efficient and more effective.
ThreadLab is the innovative, affordable, and convenient way to get timeless menswear classics.